Vent Africa

Vent Africa is a crypto-to-cash platform where users can easily convert their crypto to cash.

Achievement

The main goal was to take a product shoot and get more users using the platform.

Introduction to the Project

Calculux is a web3 ecosystem, leveraging education and decentralized finance. Calculux is a combination of three robust products in one platform. They are chain-agnostic ecosystem where users doesn’t need to leave the platform to be able to learn, sale digital products and participate in token sales on their launchpad.

USP (Unique Selling Point)

The main UVP here lies in these key aspects:

The Unique Selling Point (USP) of vent africa is the seamless and efficient conversion of cryptocurrency to cash in Africa. Unlike traditional methods, Vent Africa offers a user friendly platform that simplifies the process of converting crypto assets into local currencies.

They have established a robust network of partners, ensuring secure and reliable transactions for individuals and businesses seeking to access their crypto funds to cash.

Our KPIs

Increased User And Conversion Rate

This KPI measures the level of users interest in Vent Africa’s services and the percentage of website visitors who successfully convert their crypto to cash.

Higher Brand Awareness And Recognition

They wanted us to focus on significantly increase brand awareness by atleast 25%, this KPI accesses the extent to which the Vent Africa brand becomes known within the African crypto community, resulting in increased visibility and recognition.

Growth In The Number of Successful Transactions

This KPI tracks the number of completed conversion and reflects the effectiveness of Vent Africa’s services in meeting customers needs.

Expansion Of The User Base and Market Reach

This KPI focuses on the acquisition of new users and the expansion of Vent Africa’s customer base across different African countries, indicating successful market penetration.

Challenges

Trust and Security Concerns

Crypto transactions involve security risks and potential scams. We had to address these concerns to build trust and ensure the security of users’ funds.

Competition From Traditional Financial Institutions

Vent Africa faced competition from other financial institutions that offer currency exchange services. Convincing customers to choose Vent Africa’s platform over established alternatives can be a challenge. But leveraging on influencers credibility will solve this challenge.

Regulatory Uncertainties and Compliance Requirements

Different African countries have varying regulatory environments for cryptocurrencies. We had to navigate these complexities while ensuring compliance with local laws and regulations.

Services Provided

Jesaih Studio

We provided video production under our media session, we created engaging and compelling video for promoting Vent Africa’s services. This includes concept development, scriptwriting, storyboarding, filming, editing, and post-production. Our team produced a high-quality video that effectively communicates Vent Africa’s unique value proposition .

Influencer Marketing

Our agency leveraged influencers with a wider reach within the crypto community in Africa. We identified and collaborated with influencers who align with Vent Africa’s brand values and target audience. These influencers were involved in the video production process, providing their endorsement and testimonials to ehance trust and increase the video’s reach

Campaign Strategy and Execution

Our agency developed a comprehensive marketing campaign strategy for Vent Africa. This involved identifying the target audience, defining key messaging and positioning , selecting appropriate channels for ad placement and determining the optimal campaign duration. Our team executed the campaign, including ad creation, targeting and performance tracking.

Funnel Optimization

Our agency strategized and implemented a multi-funnel approach to attract users to sign up and increase app usage. This includes top, middle and bottom funnel strategies aimed at generating initial interest, nurturing leads, and converting them into active users. Our team optimized each stage of the funnel to maximize user engagement and conversion rates.

Performance Tracking and Reporting

Our agency will implement robust tracking mechanisms to monitor the performance of the video and campaign. You will track key metrics such as impressions, click-through rates, sign-up conversions, and app usage. Our team will provide regular reports to Vent Africa analyzing the campaign’s effectiveness and making data-driven recommendations for optimization

Approach

The Main Goal of Vent Africa Was to get a product shoot and get more users encouraging Users Participation who will trade on the platform, Building a Trusted P2P Crypto to fiat exchange is not an easy task, So we decided to put in our expertise and achieved the goals.

Top Funnel

Objective: At the top of the sales funnel, Vent Africa’s approach will focus on generating awareness and interest in their services
Influencer Collaboration: Partnered with an influencer who has a wider reach and credibility within the crypto community in Africa. Selected an influencer who aligns with Vent Africa's brand values and target audience. The influencer created the video ad, leveraging their authenticity and influence to generate initial interest and trust among their followers.
Compelling Storytelling: Our Team Collaborated with the influencer to develop a compelling storytelling concept for the video ad. This approach helped engaged the target audience, highlight the benefits of Vent Africa's app, and establish trust through the influencer's endorsement.
Engaging Product Video: Creating a visually appealing and informative product video that highlights the benefits of Vent Africa's platform for converting crypto to cash in Africa.

Middle Funnel

Objective: Generate In the middle of the sales funnel, the focus shift to nurturing leads and guiding potential customers towards conversions
Amplify Through Influencer's Channels: We Utilized the influencer's social media channels, Instagram, YouTube, Telegram community, blog, to amplify the video ad. This included sharing the video organically, hosting giveaways or contests in collaboration with the influencer, and encouraging their followers to sign up for the Vent Africa app.
User Testimonials From the Influencer: Incorporate user testimonials from the influencer within the video ad. This can involve showcasing the influencer's positive experience with the app, highlighting successful transactions, and emphasizing the app's convenience and security.
Targeted Digital Advertising: We Implemented a digital advertising campaign across platforms like Google Ads, social media, and crypto-related websites to reach the right audience and increase brand exposure.

Bottom Funnel

Objective: Convert leads into active users and investors within the project’s ecosystem,
Targeted Ad Placement With Influencer Endorsement: We Leveraged the influencer's reach and credibility to promote the video ad through targeted advertising on platforms such as social media, crypto-related websites, and mobile apps. This included ad placements where the influencer's endorsement is highlighted, further strengthening trust and increasing conversion rates.
Track performance and optimize: We Implemented a robust tracking mechanisms to monitor the performance of the video ad campaign with the influencer. Track key metrics such as impressions, click-through rates, sign-up conversions, and app usage. And Based on the data we collected, we optimized the campaign by adjusting targeting parameters, refining messaging, and reallocating resources for maximum impact.
Remarketing strategy: We Implemented a remarketing strategy to target users who have shown interest but haven't completed a transaction. By using targeted ads and personalized email campaigns, Vent Africa provided additional incentives or reminders to encourage these users to complete their conversions and become customers.

By implementing these strategies across the top, middle, and bottom funnels We were able to Achieve so much.