Vent Africa

Vent Africa is a crypto-to-cash platform where users can easily convert their crypto to cash.

Achievement

The main goal was to take a product shoot and get more users using the platform.

Introduction to the Project

Calculux is a web3 ecosystem, leveraging education and decentralized finance. Calculux is a combination of three robust products in one platform. They are chain-agnostic ecosystem where users doesn’t need to leave the platform to be able to learn, sale digital products and participate in token sales on their launchpad.

USP (Unique Selling Point)

The main UVP here lies in these key aspects:

The Unique Selling Point (USP) of vent africa is the seamless and efficient conversion of cryptocurrency to cash in Africa. Unlike traditional methods, Vent Africa offers a user friendly platform that simplifies the process of converting crypto assets into local currencies.

They have established a robust network of partners, ensuring secure and reliable transactions for individuals and businesses seeking to access their crypto funds to cash.

Our KPIs

Increased User And Conversion Rate

This KPI measures the level of users interest in Vent Africa’s services and the percentage of website visitors who successfully convert their crypto to cash.

Higher Brand Awareness And Recognition

They wanted us to focus on significantly increase brand awareness by atleast 25%, this KPI accesses the extent to which the Vent Africa brand becomes known within the African crypto community, resulting in increased visibility and recognition.

Growth In The Number of Successful Transactions

This KPI tracks the number of completed conversion and reflects the effectiveness of Vent Africa’s services in meeting customers needs.

Expansion Of The User Base and Market Reach

This KPI focuses on the acquisition of new users and the expansion of Vent Africa’s customer base across different African countries, indicating successful market penetration.

Challenges

Trust and Security Concerns

Crypto transactions involve security risks and potential scams. We had to  address these concerns to build trust and ensure the security of users’ funds.

Competition From Traditional Financial Institutions

Vent Africa faced competition from other financial institutions that offer currency exchange services. Convincing customers to choose Vent Africa’s platform over established alternatives can be a challenge. But leveraging on influencers credibility will solve this challenge.

Regulatory Uncertainties and Compliance Requirements

Different African countries have varying regulatory environments for cryptocurrencies. We had to navigate these complexities while ensuring compliance with local laws and regulations.

Services Provided

Jesaih Studio
We provided video production under our media session, we created engaging and compelling video for promoting Vent Africa’s services. This includes concept development, scriptwriting, storyboarding, filming, editing, and post-production. Our team produced a high-quality video that effectively communicates Vent Africa’s unique value proposition .
Influencer Marketing
Our agency leveraged influencers with a wider reach within the crypto community in Africa. We identified and collaborated with influencers who align with Vent Africa’s brand values and target audience. These influencers were involved in the video production process, providing their endorsement and testimonials to ehance trust and increase the video’s reach
Campaign Strategy and Execution
Our agency developed a comprehensive marketing campaign strategy for Vent Africa. This involved identifying the target audience, defining key messaging and positioning , selecting appropriate channels for ad placement and determining the optimal campaign duration. Our team executed the campaign, including ad creation, targeting and performance tracking.
Funnel Optimization
Our agency strategized and implemented a multi-funnel approach to attract users to sign up and increase app usage. This includes top, middle and bottom funnel strategies aimed at generating initial interest, nurturing leads, and converting them into active users. Our team optimized each stage of the funnel to maximize user engagement and conversion rates.
Performance Tracking and Reporting
Our agency will implement robust tracking mechanisms to monitor the performance of the video and campaign. You will track key metrics such as impressions, click-through rates, sign-up conversions, and app usage. Our team will provide regular reports to Vent Africa analyzing the campaign’s effectiveness and making data-driven recommendations for optimization

Approach

The Main Goal of Vent Africa Was to get a product shoot and get more users encouraging Users Participation who will trade on the platform, Building a Trusted P2P Crypto to fiat exchange is not an easy  task, So we decided to put in our expertise and achieved the goals.

Top Funnel

Middle Funnel

Bottom Funnel

By implementing these strategies across the top, middle, and bottom funnels We were able to Achieve so much.

Goals Achieved

Before Jesaih

After Jesaih

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