Calculux

Calculux requested a full package of service, they needed to get a minimum of 20% Er on their twitter and 25k active followers and community on telegram. Also needed community management from scratch.

Achievement

Calculux social media presence with educational content on Twitter, and leveraged influencers to promote AMAs, increasing engagement and brand awareness. We achieved the following

Boosted twitter account from 10,000 followers to 60,000 followers

Boosted their Telegram from 2500 subscribes to 28,000 subscribes

Introduction to the Project

Calculux is a web3 ecosystem, leveraging education and decentralized finance. Calculux is a combination of three robust products in one platform. They are chain-agnostic ecosystem where users doesn’t need to leave the platform to be able to learn, sale digital products and participate in token sales on their launchpad.

USP (Unique Selling Point)

The main UVP here is that it incentives users to earn certificates as NFT with verifiable digital ID in their Edufi Ecosystem.

They want to onboard both crypto and non-crypto enthusiast and let them have access to thousands of blockchain/web3 and crypto courses offering a dedicated community to interact and earn while learning. Also having a user-friendly user experience on the launchpad.

Our KPIs

Community Growth By at Least 20%

Community is the back bone of every project. We built a supportive and responsive community for both web2 and web3 individuals. We drafted a social media plan with exponential growth across all channels.

Successful Airdrop Promotion

Airdrops are one way to strengthen a project’s community. Airdrop gives users a stake in peoject’s success, which contribute in the success of calculux growth. We used Bounty type of airdrop, they performed task like joining and sharing. This brought enough users.

Proper Project Awareness

For a well structured airdrop promotion, we had to build a hype around the brand which brought more new followers for the project, not just new followers but people interested in the community.

Challenges

Trust and Security

The biggest challenge we faced was establishing trust among users. This is crucial in the crypto space. Building a secure platform that safeguards user funds and data is paramount. Addressing concerns related to hacking, fraud, and scams is an ongoing challenge.

Education and Adoption

One of the significant challenges is educating the target audience about web3, decentralized finance, and the benefits of the project’s ecosystem, because we onboard both web2 and web3 users. Many potential users may still be unfamiliar with these concepts and may require educational resources to understand and adopt to the platform.

Services Provided

Web3 Consulting Service

Calculux wanted to know the best way to go about their project to bring out the best in it. We provided strategic advice on how to position the project within the web3 and defi space, including recommendations on key messaging, target audience, and competitive analysis.

Social Media Management

Calculux wanted capable hands on their social media platforms, we managed and optimize the project’s social media channels, including Twitter, Telegram, and Discord with a focus on increasing engagement and followers. We have trained managers for this management.

Community Management

Calculux wanted professionals to handle thei communities, so we fostered a postive and engaged community around the project’s ecosystem, including responding to questions, addressing concerns, and organizing online community events and AMA sessions.

Branding

Calculux had the idea and brought what they had in mind, we developed a cohesive brand identity for the project, including logo design, color scheme, and representations.

Social Media Content Creation

Calculux didn’t want to leave any stone unturned and wanted an A game, jesaih experts created engaging and informative social media content, such as tweets, infographics, and videos, that highlights the project’s education and Defi servics.

Influencer Marketing

Influencer marketing can significantly amplify to calculux project’s visibility, credibility and community engagement because it helps in reaching a wider audience, building trust, educating users and web3 ecosystem and decentralized finance services, so we collaborated with relevant crypto influencers and thought leaders to promote the project and its services.

Approach

The goal of getting Calculux a successful project was achieved easily with strategic planning in all the services they wanted. Jesaih have experienced and intelligents team who made sure all this was executed and we achieved a lot.

Top Funnel

Objective: Increase brand awareness and reach within the targeted audience.
Social Media Advertising: We made used of influencer marketing on both twitter and telegram to reach a broader audience and generate brand awareness.
Content Marketing: We created informative and engaging articles, and videos optimized for search enfines and social sharing, and promote them platforms like Twitter to attract and educate the target audience.
PR and Media Outreach: We developed relationships with relevant media outlets and journalists to secure press coverage and media mentions, increasing brand visibility on platforms such Telegram News Channels and crpto-specific publications.
AMA Sessions and Twitter Spaces: We hosted AMAs sessions and Twitter spaces, to share knowledge and insights about the project’s educational resources and decentralized finance services, attracting interested individuals to the project’s ecosystem.

Middle Funnel

Objective: Generate engagement and interest in the project’s education and Defi services
Lead Magnet Creation: Develop valuable educational resources, such as e-books or guides, and promote them through Twitter and Telegram, capturing email addresses and building a qualified lead database.
Email Marketing: Nurture leads through targeted email campaigns, sharing educational content, projects updates and highlighting the benefits ot the project’s ecosystem.
Case Studies and Success Stories: Share case studies and success stories of users who have benefited from the project’s educational resources or achieved positive outcome through utilizing its Defi services. Promote these stories on Twitter and Telegram, showcasing real-world examples and building trust.
Retargeting Campaigns: Implement retargeting campaigns on this influencers to show their audience keeping them engaged and encouraging further exploration.
Airdrop Promotion: We launched a targeted airdrop campaign through platforms like Twitter and Telegram, offering free tokens or rewards to users who perform specific up or completing tasks. Promote the airdrop campaign through social media channels to attract new users and incentivize their engagement.

Bottom Funnel

Objective: Convert leads into active users and investors within the project’s ecosystem,
Onboarding and Users Education: We developed an intuitive onboarding process for new users, providing clear instructions and guidance on utilizing the project’s services effectively. Leverage Telegram and Twitter to provide support and educational resources, ensuring a smooth user experience.
Community Engagement: We fostered active participation and engagement within the project’s community on platforms like Telegram and Twitter. Organize events, Q&A sessions, and discussions to encourage community interaction and connection with like-minded individuals.

By leveraging platforms such as Telegram and Twitter at each stage of the funnel, the project can effectively reach and engage the target audience, nurture leads, and convert them into active users and potential investors within the web3 ecosystem and decentralized finance services provided by the team. For Calculux working with us and to give bonus we took it upon our team to bring legal partners to help their project. We connected them to Lbank for acceleration, aanian labs, chaindustry, africa blockchain center, infusion lawyer.